The PharmaBrands Podcast
The healthcare marketing industry is full of personal, impactful, and fascinating stories. The PharmaBrands Podcast is proud to celebrate these stories from people, brands, organizations and businesses who are making a difference.
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Steve Collens, CEO at Matter on Change, Innovation and Impact in Health Tech and Health Care.
Orbiting around the major galaxies of pharma, insurance and health delivery organizations is an entire universe of entrepreneurs and disruptors looking to make a meaningful impact. As the CEO of Matter, a global healthcare startup incubator, community nexus and corporate innovation accelerator, Steven Collens has an incredibly unique perspective on the connections, insights and business that drive change. For more than a decade Steven and his team have been at the forefront of digital health,...
Tony Miller, VP Creative Director, Dentsu Health, on Great Clients, the Power of Teamwork and Thriving Within Constraints.
Tony Miller has had one heck of a career. After an early run of hopping between agency roles he landed in the creative department and has never looked back. In this episode Tony shares his enthusiasm for the craft while reflecting on what makes a client a great partner, the genesis of breakthrough ideas (hint: it is all about teamwork!) and the power of creativity within constraints. Tony speaks with equal parts passion and pragmatism and this episode is a great listen for anyone involved in ...
Dave Drodge, Lecturer and Digital Transformation Leader, on AI adoption, Behaviour Change and the Importance of Harnessing your Champions.
Being in leadership positions since the mid 90s Dave Drodge has seen his share of digital transformation. From early web implementations, to social and mobile adoption to today’s AI rollouts, Dave has been at the forefront of what’s next. In today’s episode Dave shares some of the insights he’s gained from the past and some of his thoughts on where we are going in the future. Through it all he also reflects on what can be done today to drive meaningful and sustained organizational change. The...
Michael Farmer, Author and Chairman and CEO of Farmer & Company, on the Past, Present and Future of the Agency Model
Even a passing glance at the industry news will reveal that agencies are under siege. Downward pressure on rates, a rush to “in house” work and the threat of AI as the next AOR has both independents and networks alike trying to figure out what comes next. In this episode Neil talks to Michael Farmer, author of Madison Avenue Manslaughter and Madison Avenue Makeover, on the math, metrics and machinations of the agency world. The PharmaBrands podcast is hosted by Neil Follett and Produced by Ch...
Suzanne Jacobs, Group President, Medical Communication, Real Chemistry on Concierge Service at Scale, what ‘Future Ready’ Looks Like, and the Power of a Plan
Perspective is everything in Pharma right now, and few have the perspective that Suzanne Jacobs brings to her leadership role at Real Chemistry. From Brand Manger, to Founder, through to agency executive post-acquisition, Suzanne shares her journey and insights with us in this episode of the podcast. Committed to growth, service, team and client Suzanne is leading a global organization navigating great change. There is something for everyone in this episode, no matter where you are on your ca...
Emily Seal, Executive Director Clio Health on Creativity as a Competitive Advantage, Human Connection, and the Power of Craft.
“To submit or not to submit (your work to awards, of course)” is the age-old question that every creative agency must ask. It is a question that leaves the industry quite divided, and in this episode Emily Seal helps answer that question and so many more. In a time when creativity seems both under siege, and more important than ever, Emily shares her view on the impact of highly differentiated work and the effect that the democratization of the tools used to create that very work might have o...
Rob McEwan and Michael Service from ChangeMakers on the Power of Perspective When Navigating Change.
On this episode of The PharmaBrands Podcast, we welcome not one, but two guests to the show: Rob McEwan, EVP of Health, and Michael Service, SVP of Healthcare Strategy at Changemakers. In a world where the lines between marketing, PR and reputation management are more blurred than ever, Michael and Rob share their views on the value of a multidisciplinary approach. Changemakers partnered with PharmaBrands to help bring this season of the podcast to life, we deeply appreciate their support and...
Frank Fascinato, President & Founder, Treviso Consulting, on Confidence, Context and Adding Value in Today’s Pharma Market.
After more than 20 years with a variety of manufacturers in pharma, Frank Fascinato recently made the leap and started his own consultancy. In this episode Frank shares insights he gained through his various roles — from combating imposter syndrome to adding value for HCPs — and brings us along on his entrepreneurial journey. Frank’s energy, enthusiasm and experience shine through in our conversation and we know this episode will leave you with some new thoughts in your heard and a big smile ...
Dr. Chika Oriuwa on Everything from Slam Poetry to Neuroscience.
On this episode of The PharmaBrands Podcast, Neil sits down with a Doctor, an author, a keynote speaker, a former competitive slam poet, a mother of two with her third on the way, a TIME magazine nominee for next generation leaders, a MacLean's Power 50, and the inspiration for Matel's Role Model Barbie. No, this isn't a multi-guest episode, this is all the fascinating world of Dr. Chika Oriuwa. For more on Dr, Oriuwa's book, Unlike the Rest: A Doctors Story, click here. This epis...
Pavel Goldvasser, National Sales Manager at Celltrion Healthcare, on Delivering Value to Customers, Partnering with Internal Stakeholders and the Role of the Rep in Today’s Market.
Pavel Goldvasser has been a researcher, a marketer, a rep and is currently a National Sales Manager. In this episode Pavel brings all those perspectives to bear on the role of the rep, the impact of Omni, the power of partnerships and so much more. Pavel speaks with passion and purpose in this broad reaching conversation and you can hear his energy come through in the conversation. This is a must listen for anyone whose role is focused on delivering the most value possible to customers.  ...