Season 2

In this episode we have a spirited conversation with Neill Brown, President of IPG Health. Drawing on his globe-spanning career Neill shares his thoughts and insights on timely topics such as: how AI can help us focus on the ‘good stuff’, what drives the most impact in 2025 and how we can inject more creativity into the way we work. Our host is Neil Follett, Co-Founder of PharmaBrands and our Producer is Darryl Webster with Chess Originals.

Our guest this episode has a circuitous route to her current role leading BeLuz for AZ. Time in Canada, Japan and in Global roles has informed her perspective and shaped her approach as she now leads two countries launching over a dozen new drugs in the next two years. In our conversation Angela shares that perspective and reflects on all that is to come. After you check out the episode, don’t forget to head to pharmabrands.ca to get your tickets for our June 17th Age of AI event in Toronto, ...

David Churchill’s career in healthcare sales, marketing and communications has been powered by curiosity and a lot of hard work. Over 20 years, and increasingly senior roles, in medical device, pharma and agency have given David a unique perspective that he brings to bear on his team and clients. In this episode he shares his perspective and passion as he tells his personal story, talks about what makes Lemieux Bédard different and gives us a peek into the future of healthcare marketing. Afte...

Data driven marketing (the term Aletta much prefers to “omnichannel”) is something a lot of brands and businesses are trying to get just right. In this episode Aletta shares her perspectives on what success looks like and how to drive meaningful behaviour change – hint: it’s about making the most of the channels and content available to a brand. After you check out the episode, don’t forget to head to pharmabrands.ca to get your tickets for our June 17th Age of AI event in Toronto, before the...

Leandra Wells has had an incredible career that has landed her at the top spot in Galderma. Now leading teams across a diverse set of portfolios and categories, Leandra sat down with us to reflect on some key stops in her journey, what great marketing looks like and how marketers and leaders can stay current in a rapidly evolving landscape. After you check out the episode, don’t forget to head to pharmabrands.ca to get your tickets for our June 17th Age of AI event in Toronto, before they sel...

Dr. Michelle Acorn, CEO of the Nurse Practitioners' Association of Ontario on the growing role of NPs in the health system. Nurse Practitioners are a growing, and increasingly funded part of the care system in Ontario. In this episode Michelle shares her views on the evolving role of NPs as both clinicians and clinical leaders, and gives some sage advice to industry on how best to engage with this important community. Our Producer is Darryl Webster with Chess Originals

Leading a health-focused agency has never been easy, but the current competitive landscape, technology shifts and an evolving market makes it more complicated than ever. In today's episode Dorothy shares her perspective on leading NFA Health, being a part of a larger agency network, the importance of strategy and insights and what she's thinking about as we head into 2025. Our Producer is Darryl Webster with Chess Originals.

PSPs have been, and are increasingly, key for brands and patients alike, but their impact is often limited by accessibility. How a patient finds, interacts with and ultimately benefits from a PSP is almost wholly dependant on how accessible that program is. But the teams – both agencies and industry - who build the key points of interaction in a PSP are not often well-versed in experience design. In this episode Patrick shares his views on how innovation, empathy, patient-centricity can enhan...

According a recent whitepaper published by The Rounds, 74% of HCPs want to go to an independent medical site to get practice and product information. In this episode host Neil Follett talks with Tim Rice about his journey to lead, build and grow a compliant and innovative platform for Canadian HCPs.This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to lea...

Sophie is a longstanding and passionate leader in healthcare marketing and also the President of Women Leaders in Pharma. She brings both of those perspectives to bear in this episode as she talks to host Neil Follett about the challenges of juggling many (many!) responsibilities, the importance of mentorship and how her perspective has changed over her career.This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experienc...